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Wi-Fi marketing has many advantages for your business. In addition to improving customer service, you get a budget-friendly service for informing your customers about promotions and special offers. You can also easily collect customer contact details and use them in your marketing communications.
It’s very simple – when connecting to Wi-Fi, the user sees not a password field, but an advertising page, the design of which you set in your personal account. The user’s phone number can be used for authorization. This way, your guests get access to free internet, and you get their contact information.
Free Wi-Fi in hotels is an essential part of good service, as is regular room cleaning. Guests connect to the internet and receive important information about offers and promotions. As a start page for guests, you can choose a hotel aggregator or a review service. This way, you can improve your establishment’s rating at no cost.
A Wi-Fi marketing strategy will also help improve the quality of guest service. To do this, simply leave a feedback form where guests can leave reviews about room cleaning, staff performance, and their overall assessment of the hotel.
Similarly, the technology is used in restaurants and cafes, most of which do not even have a website, only a social media account. You can set up a redirect to visitors’ Facebook or Instagram accounts, increasing activity on the page and attracting new customers.
With the data collected through precise Wi-Fi configuration, you can wish customers a happy birthday and send them personalized holiday offers.
If you are interested in the cost of a Wi-Fi marketing solution, as well as any nuances of this technology, please submit your request.
Contact KUB, and our specialists will advise you on migration issues.